I've joined the mob of people and set up an Etsy shop! I love the easy listings, the clean interface, and most of all - automatic download of digital content. That's the biggest draw! For now, the Etsy account will handle sales of digital content - the english saddle instructions and any future publications. I'm also going to list some print-them-yourself western saddle pads later today.
You can visit the new Etsy shop at https://www.etsy.com/shop/DreamfliteDesign/.